Flavor can highlight the mood or feel of a functional product so consumers can target specific needs (like relaxation) at specific times (evening hours before bed). Lavender and chamomile connote calm and relaxation while brighter flavors with a little more tang like citrus or raspberry work well with energy-boosting claims. Some flavors, like lavender or turmeric, even offer some functionality in addition to flavor.

Keep your beans in a dark and cool location. A cabinet near the oven is often too warm, and so is a spot on the kitchen counter that gets strong afternoon sun.

Coffee's retail packaging is generally not ideal for long-term storage. If possible, invest in storage canisters with an airtight seal.

The downside is that you'll need to learn to manually grind and tamp the coffee, steam your own milk to perfection, clean the machine and repeat the process for every cup, but the added control makes it possible to get the absolute best from every variety of coffee.